WWF

WWF is a global environmental charity, and they’re bringing our world back to life. By helping the natural world recover, future generations can live in a world where people and nature thrive.

A vital part of this recovery starts with children, and the everyday spaces where they learn and grow. 98% of parents agree that every child should have access to green space at school,¹ but only 30% of UK primary schools are able to provide it.² In low-income communities, the gap gets even wider, where 18% of children have daily access to nature, compared to 52% in more affluent areas.²

To tackle this inequality, WWF has launched a new schools programme, Happy By Nature. Through this programme, they’re aiming to bring a daily dose of nature to every child – starting with those who need it most. Part of WWF’s wider Prescription for Nature campaign, Happy By Nature aims to reach 1 million children across the UK by 2028, helping schools embed nature into everyday learning and play, and making nature a daily part of every child’s life.

We’ll do this with:

• Funding & expertise open to all state-funded infant, junior and primary schools in the UK. We’ll provide £10,000 grants and expert help to 10 pilot schools to green their outdoor spaces.
• Free toolkits for all schools to improve nature-based learning and play.
• A new learning platform and live lesson programmes featuring wildlife presenters.
• Removing barriers by collaborating with organisations like The Outdoor Guide Foundation to provide the clothing and equipment needed so no child misses out on time in nature, whatever the weather.

For more information, including access to the live lessons and toolkits, visit the Happy By Nature hub.

Together, we can make nature a daily part of every child’s life and help restore the natural world in the process. Because when we restore nature, nature restores us.

“We know how important nature is for children’s wellbeing, their learning and their development. But far too many children, especially in lower-income communities, face barriers that keep them indoors. That’s why working with The Outdoor Guide Foundation to give children the clothing and support they need to get outside is so vital to help schools unlock the power of nature for every pupil, every day.”

~ Jon Turner, Head of Education and Families at WWF

1. More in Common polled a nationally representative sample of 1,096 UK parents with children aged 11 or under, between 22 – 28 August 2025.
2. WWF Schools For Nature Report – September 2024